Singapore's ShopBack to enter Japan next year

· Tech · Singapore · Japan

Singapore-based cashback platform ShopBack plans to enter Japan next year through local businesses, Nikkei Asia reported. The move marks the company's expansion into one of Asia's largest consumer markets, where it will seek partnerships with local merchants and platforms. ShopBack operates a rewards and cashback model used across South-east Asia.

Why it matters：The expansion tests whether South-east Asian consumer internet models can travel to Japan's mature e-commerce market.

Key points

  • ShopBack plans to enter Japan next year.
  • It will work through local businesses.
  • The company operates across South-east Asia.

Sources (original reporting)

More stories from this day