Danone revises recycling labels after EU greenwashing probe

· Agriculture & Food · France

Danone has joined Nestlé and Coca-Cola in revising its recycling labeling following a European Union greenwashing probe. The Evian owner committed to specifying which parts of its water bottles are made from 100% recycled plastic and to refraining from misleading marketing. The commitment follows EU scrutiny of environmental claims on packaging, part of a broader regulatory push against vague or overstated sustainability messaging. For Danone, the change touches its bottled water portfolio, where recycled-content claims are central to marketing. The move sets an expectation that other beverage and packaged-goods companies will have to make their packaging claims more explicit and verifiable.

Why it matters：Regulators are tightening scrutiny of packaging sustainability claims, forcing major food and beverage brands to make recycled-content statements concrete and verifiable.

Key points

  • Danone owns the Evian bottled water brand at the center of the labeling change.
  • Nestlé and Coca-Cola had already revised recycling labels under the same EU pressure.

Sources (original reporting)

More stories from this day