Subaru plans to sell only EVs in Europe from 2028

2026-10-28 · Automotive & EV · Japan · European Union

Subaru plans to sell only electric vehicles in Europe from 2028, according to a report cited by Just Auto. The Japanese carmaker is expected to begin reducing petrol model sales next year, with remaining combustion vehicles sold until current stock runs out. The shift would make Subaru one of the more aggressive established brands in electrifying its European line-up, moving ahead of the region's regulatory deadlines. Subaru is a relatively small player in Europe, so the immediate effect is limited in volume terms, but the decision signals how smaller Japanese automakers are rethinking their European strategies as EV mandates tighten and Chinese rivals gain ground.

Why it matters：Subaru's early exit from petrol in Europe shows how regional EV mandates are forcing even niche Japanese brands to commit to full electrification ahead of schedule.

Key points

• Petrol model sales are expected to start declining next year.
• Existing combustion stock will be sold until it runs out.

Sources (original reporting)

• Just Auto

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