Yasso enters Canada as yogurt bar sales climb

· Agriculture & Food · United States · Canada

Yasso, the frozen yogurt bar brand owned by Magnum Ice Cream Company, the parent of Ben & Jerry's, is expanding internationally with an entry into Canada. The move comes as sales of the brand's yogurt bars are rising and more consumers seek wellness-focused frozen desserts. Canada marks the brand's first international market push, extending a better-for-you positioning into a new country. The expansion tests whether the brand's health-oriented proposition travels beyond its home market and adds another growth avenue for its parent.

Why it matters：It shows how wellness-positioned frozen desserts are moving from niche to exportable brands, a shift larger ice cream players are watching as they look for growth beyond saturated home markets.

Key points

  • Yasso is owned by Magnum Ice Cream Company, parent of Ben & Jerry's.
  • Canada is the brand's entry point for international expansion.
  • The push comes as yogurt bar sales climb.

Sources (original reporting)

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