C.H. Robinson expands AI agents into forwarding and ocean bookings

· Logistics · United States

C.H. Robinson is widening its use of artificial intelligence agents beyond truck brokerage, saying it now has agents running quoting and booking requests in key markets. The company is deploying agents to recommend freight routings, prepare quotes and process ocean bookings. The expansion into ocean shipping, airfreight and customs brokerage includes tasks requiring judgment. C.H. Robinson argues its proprietary technology and customer data will widen its competitive advantage in global forwarding, where it is taking on established rivals.

Why it matters：Automating quoting and booking in forwarding tests whether AI can cut the labor-intensive core of logistics brokerage, a shift that could reset cost structures across forwarders and 3PLs.

Key points

  • Agents now handle quoting and booking requests in key markets.
  • The expansion covers ocean, air and customs brokerage.
  • The company cites proprietary technology and customer data as its edge.

Sources (original reporting)

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