Givaudan to open natural ingredients center in Grasse in 2028

· Beauty & Fashion · France

Fragrance and flavor house Givaudan will inaugurate a Center of Excellence in Grasse in early 2028, dedicated to innovation and the production of natural raw materials. The site, at Grasse Campus 52, will span 2.7 hectares and serve as the centerpiece of House of Naturals, a program designed to showcase the group's expertise in natural ingredients. Grasse is the historic heart of French perfumery, and the investment ties the supplier's natural-materials strategy to that region's production and know-how. For brands and perfumers, the move signals continued emphasis on natural sourcing as a differentiator at the ingredient level, where suppliers compete on traceability, quality and innovation. The center is not expected to open for more than a year.

Why it matters：Suppliers are investing in natural-ingredient capacity and innovation, a signal that sourcing and traceability will remain a competitive battleground for fragrance brands.

Key points

  • Site at Grasse Campus 52 will span 2.7 hectares and open in early 2028.
  • It anchors the House of Naturals program for natural raw materials.

Sources (original reporting)

More stories from this day