J.M. Smucker's Uncrustables passes $1B as brand turns fridge-friendly

· Agriculture & Food · United States

J.M. Smucker has developed a way to store its Uncrustables crustless sandwiches without a freezer, removing one of the biggest obstacles to the fast-growing brand reaching new consumers. Sales of the brand have topped $1 billion. The freezer requirement had limited where and how the sandwiches could be sold and stored; moving to refrigerator-friendly storage widens the range of retail settings and shelf space the product can occupy. J.M. Smucker has not disclosed further financial details in the report. The change matters for a packaged-food group leaning on a single fast-growing brand for growth, as it extends the product's reach beyond the freezer aisle.

Why it matters：Storage format determines which aisles and stores a product can enter, so a packaging change can unlock distribution for a billion-dollar brand and pressure rivals in frozen and chilled snacks.

Key points

  • Uncrustables sales have surpassed $1 billion.
  • The new format removes the need for freezer storage.
  • J.M. Smucker owns the brand.

Sources (original reporting)

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