Neon-Acquired Documentary 'NAZA' Passes $1 Million at Specialty Box Office
· Entertainment · United States
Documentary NAZA, recently acquired by Neon during its theatrical rollout, passed the $1 million mark at the specialty box office this weekend. Directed by Yuval Abraham and Rachel Szor, two of the Oscar-winning directors of No Other Land, the Venice-premiering film was eyeing about $74,500 on 73 screens in its fourth week, for a cumulative gross of $1.07 million. Producer The Gua was also cited in the specialty box-office report. The milestone shows a documentary holding screens and building a slow-burn run, aided by Neon's mid-rollout acquisition.
Why it matters:The run shows how an acquisition mid-rollout can sustain a documentary's theatrical life, a model specialty distributors rely on as nonfiction films compete for screens.
Key points
- NAZA was eyeing about $74,500 on 73 screens in week four.
- Cumulative gross reached $1.07 million.
- It was directed by Yuval Abraham and Rachel Szor of No Other Land.
Sources (original reporting)
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