Salesforce to buy Braze for $5.66 billion in cash

· Finance · United States

Salesforce announced a $5.66 billion deal to acquire customer-engagement software company Braze, sending Braze shares up 51%. Under the terms, Braze shareholders will receive $47.50 in cash per share, and the transaction is expected to close in Salesforce's fiscal 2028. The acquisition adds Braze's messaging and marketing-automation tools to Salesforce's customer platform. It is the latest in a series of software deals as large technology vendors look to bolt on capabilities in customer data and engagement, and it gives Braze investors a large premium to the prior trading price.

Why it matters：The deal signals continued consolidation in marketing and customer-data software, and its size and all-cash structure set a benchmark for how strategic buyers are pricing SaaS assets.

Key points

  • Braze shareholders get $47.50 per share in cash.
  • The deal is expected to close in Salesforce's fiscal 2028.
  • Braze stock rose 51% on the announcement.

Sources (original reporting)

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