Mondelēz adds gluten-free Ritz crackers to its portfolio

· Agriculture & Food · United States

Mondelēz launched gluten-free Ritz crackers, extending its gluten-free lineup after earlier releases of gluten-free Oreo and Chips Ahoy! versions. The move is part of a broader push by snack brands to find growth by catering to a wider range of dietary needs. Gluten-free products have expanded from a niche serving people with celiac disease into a mainstream snack segment, and large manufacturers are reformulating established brands to capture that demand. For Mondelēz, the launch adds a new variety to a core cracker brand at a time when snack makers are looking to specialty diets for incremental sales.

Why it matters：Major snack makers reformulating flagship brands for gluten-free diets shows how specialty nutrition has moved from niche to a mainstream growth lever in packaged food.

Key points

  • Mondelēz previously launched gluten-free Oreo and Chips Ahoy! products.
  • The new item is a gluten-free version of Ritz crackers.
  • Snack brands are targeting a range of dietary needs for growth.

Sources (original reporting)

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