Victoria's Secret Fashion Show Returns With Record Fantasy Bra

· Beauty & Fashion · United States

Victoria's Secret staged its fashion show on Sunday, with Kylie Jenner making her first walk for the brand wearing a $50 million Fantasy Bra designed by Jacob & Co., described as a record-breaking piece. She joined returning Angels including Gisele Bündchen, Adriana Lima and Elsa Hosk. Rosie Huntington-Whiteley also returned to the runway 16 years after her last appearance, saying preparation was "really about consistency" because she is "a gym girl." Backstage footage followed model Alex Consani through glam and rehearsals, and the Angels walked the glitter runway wearing coordinated cashmere-toned manicures. Bella Hadid changed into a lacey after-party look at Chateau Marmont following the show. The event remains the brand's biggest marketing moment as it rebuilds its image and expands into beauty.

Why it matters：The show is the brand's main lever for rebuilding relevance and selling beauty and lingerie to a new generation, and its celebrity and jewelry spectacle sets the template rivals will copy.

Key points

  • Kylie Jenner wore a $50 million Jacob & Co. Fantasy Bra on her first Victoria's Secret walk.
  • Gisele Bündchen, Adriana Lima and Elsa Hosk returned alongside newer faces.
  • Rosie Huntington-Whiteley came back 16 years after her previous runway appearance.

Sources (original reporting)

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