Cartier unveils second Choeur des Pierres chapter in Kyoto

· Retail & E-commerce · Japan

Cartier presented the second chapter of its Choeur des Pierres high jewelry collection at a dinner in Kyoto attended by Sofia Coppola and Jisoo. Jisoo wore the newly unveiled Stellara necklace, which features a 41-carat sapphire. The event was described as the latest move in a 50-year relationship between the maison and the city. High jewelry unveilings in destination cities are a key marketing tool for luxury houses, combining client entertainment, press attention and storytelling around craftsmanship to support the top end of the market.

Why it matters：High jewelry events anchor luxury brands' top-end client relationships and travel-driven marketing, a segment less exposed to mass-market demand swings.

Key points

  • Jisoo wore the newly unveiled Stellara necklace with a 41-carat sapphire.
  • Sofia Coppola attended the Kyoto dinner.
  • The event marks 50 years of Cartier's relationship with Kyoto.

Sources (original reporting)

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