Subaru to launch software-defined vehicles in late 2020s

· Politics · Japan

Subaru plans to launch software-defined vehicles in the late 2020s, Nikkei Asia reported. The move reflects automakers' push to build cars whose features and performance are increasingly controlled by software and over-the-air updates, shifting value toward electronics and code. Japanese carmakers are racing to catch up with rivals in software and connected-car capabilities.

Why it matters：Software-defined cars are reshaping competition in the auto industry, where value and differentiation increasingly lie in code rather than hardware.

Key points

  • Subaru targets the late 2020s for software-defined vehicles.
  • The shift moves value toward software and over-the-air updates.
  • Japanese automakers are racing to catch up in software.

Sources (original reporting)

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