Hasbro Opens Montreal Studio Focused on Dungeons & Dragons

· Retail & E-commerce · Canada · United States

Toy and game company Hasbro has opened Wizards of the Coast Studios in Montréal, a new facility focused on developing content for the Dungeons & Dragons franchise, according to Retail Dive. The studio will work on expanding the D&D universe, which has grown beyond tabletop role-playing into a broader entertainment property spanning games, media and merchandise. The move reflects Hasbro's strategy of investing in owned intellectual property to drive long-term licensing and consumer products revenue. Montreal has become a hub for game development, offering talent and incentives. The new studio could lead to new D&D games, storytelling content and related retail products, strengthening the brand's presence in hobby and specialty retail channels.

Why it matters：It shows toy and game makers betting on owned franchises to drive licensing and specialty retail, a trend that reshapes product pipelines.

Key points

  • Hasbro opened Wizards of the Coast Studios in Montréal.
  • The studio will develop content for the Dungeons & Dragons franchise.
  • The move reflects Hasbro's strategy of investing in owned intellectual property.

Sources (original reporting)

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