Kering Brings Generation Award to India With Reliance Brands

· Beauty & Fashion · India · France

Kering has brought its Generation Award to India for the first time, launched in collaboration with Reliance Brands Limited. The first India edition recognizes three startups developing circular solutions, spanning textile waste and alternative footwear materials. The award program is one of the luxury group's vehicles for backing early-stage sustainability innovation, and the India edition extends that scouting network into a market that is both a major manufacturing base and a fast-growing consumer market. For beauty and fashion companies, the startups involved point to where circular materials and waste-reduction technology are being developed, and which partners may scale next.

Why it matters：Luxury groups are increasingly sourcing sustainable-material innovation from manufacturing hubs rather than only European incubators, which will determine where circular textile and material supply chains take root.

Key points

  • The India edition is run with Reliance Brands Limited.
  • Three startups were recognized for circular solutions.
  • Their work covers textile waste and alternative footwear materials.

Sources (original reporting)

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