Asos hack and reported H&M targeting raise app security concerns for fashion

· Retail & E-commerce

WWD reported that Asos was hacked last week, and that reports say H&M is now being targeted by hackers as well. The article questions why fashion brands in particular have become targets, noting that most fashion brands now operate their own apps — a trend that may be a bad idea from a security standpoint. The incidents put customer data, payment information and app-based loyalty programs at risk across the sector, and raise questions about whether retailers' digital infrastructure has kept pace with their push into direct-to-consumer apps.

Why it matters：As fashion retailers concentrate customer data and sales in their own apps, cyberattacks on them threaten consumer trust and expose the sector's security gaps.

Key points

  • Asos was hacked last week, per WWD
  • Reports say H&M is now also being targeted by hackers
  • Most fashion brands now run their own apps, widening the attack surface

Sources (original reporting)

More stories from this day