Adidas Athletes Sweep Chicago Marathon in Adizero Adios Pro Evo 3

· Beauty & Fashion · United States

Adidas-sponsored runners Amos Kipruto and Hawi Feysa won the men's and women's races at the Chicago Marathon on Sunday, both wearing the Adidas Adizero Adios Pro Evo 3. The double victory extends Adidas's run of marathon dominance and gives its flagship racing shoe another high-profile result on a major World Marathon Major course, footage of which circulates widely among runners and performance-footwear buyers. Race wins at this level are a key marketing signal in the running segment, where brands compete on carbon-plated racing shoes and the credibility that comes with elite podiums. The result strengthens Adidas's position in performance running against rivals in the same category.

Why it matters：Elite marathon wins are a major credibility driver in the fast-growing performance running shoe market, influencing what consumers buy next season.

Key points

  • Amos Kipruto won the men's race and Hawi Feysa the women's race in Chicago.
  • Both ran in the Adidas Adizero Adios Pro Evo 3.
  • Adidas has now logged repeated marathon victories in the model.

Sources (original reporting)

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