Apple cuts iPhone 18 Pro orders on soft demand

· Economy · United States · China

Apple has cut orders for its iPhone 18 Pro models due to softer-than-expected demand, Nikkei Asia reported exclusively. The reduction signals weakening appetite for premium smartphones and could ripple through Apple's Asian supply chain. The report lands as investors debate whether the AI boom is cooling, following Nvidia-backed data center provider Firmus scrapping a planned $5bn Australian IPO over valuation concerns.

Why it matters：Apple's order cuts are an early signal that premium device demand may be softening, affecting Asia's vast electronics supply chain.

Key points

  • The order cuts affect iPhone 18 Pro models, per Nikkei Asia.
  • The reduction follows weaker-than-expected demand.
  • It comes amid debate over the durability of the AI trade.

Sources (original reporting)

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