Bluemercury Names Stacie Borteck Dattner Head of Merchandising

· Beauty & Fashion · United States

Luxury beauty retailer Bluemercury has appointed Stacie Borteck Dattner as Vice President and General Merchandise Manager of Merchandising, effective October 12. In the role she will be responsible for the retailer's next chapter of brand curation and will lead its merchandising organization. The appointment places brand selection and assortment strategy under new leadership at a time when prestige beauty retailers are competing to sign and retain emerging labels.

Why it matters：Merchandising leadership shapes which brands get shelf space, so this hire affects how emerging beauty labels reach US prestige shoppers.

Key points

  • Dattner becomes VP/General Merchandise Manager, Merchandising.
  • The appointment is effective October 12.
  • She will lead brand curation for the luxury beauty retailer.

Sources (original reporting)

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