FTC drops Asbury case, settles with Greenway on pricing ads

· Automotive & EV · United States

The Federal Trade Commission ended its two-year case against Asbury Automotive Group and settled with Greenway Automotive over allegedly deceptive advertising, while saying dealership price-transparency enforcement remains a priority. The agency had pursued the cases over pricing and advertising practices at dealerships. Dropping the Asbury matter does not mean dealers are clear of scrutiny: the FTC signalled continued attention to how dealerships advertise prices, with the Greenway settlement setting terms for one retailer. The outcome affects how US dealers present add-ons and pricing in ads, an area that has drawn regulator and consumer attention in recent years.

Why it matters：Price-transparency enforcement keeps shaping how US dealers advertise, and the mixed outcome shows regulators are narrowing cases to the practices they consider clearest violations.

Key points

  • FTC ended its two-year case against Asbury Automotive Group
  • It settled with Greenway Automotive over advertising allegations
  • The agency said dealership price-transparency enforcement remains a priority

Sources (original reporting)

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