Superga Beauty to Invest EUR 15 Million in Reims Site

· Beauty & Fashion · France

French beauty manufacturer Superga Beauty has announced a EUR 15 million investment program to transform its BCA – Beauty Champagne-Ardenne – site in Reims. An initial EUR 3 million was invested in 2026 to renovate production areas and acquire new equipment. The group intends to make the site a center of excellence for skin and hair care manufacturing. The multi-year investment reflects broader demand for capacity in skincare and haircare production as brands and retailers expand their own portfolios. For the industry, it signals continued industrial investment in France's beauty manufacturing base and adds capacity in two of the fastest-growing beauty categories.

Why it matters：Beauty manufacturing capacity in skincare and haircare is expanding as demand grows; this investment signals confidence in France as a production hub and adds supply for fast-growing categories.

Key points

  • Superga Beauty commits EUR 15 million to transform its Reims BCA site.
  • An initial EUR 3 million was invested in 2026 for production renovations and equipment.
  • The site is intended to become a center of excellence for skin and hair care.

Sources (original reporting)

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