Halloween spending rises as one in five shoppers turns to BNPL

· Retail & E-commerce · United States

Halloween spending is expected to increase this year, but budgets are being stretched with financing: one in five shoppers plans to use buy now, pay later or other financing services for holiday purchases, according to Deloitte. The finding points to how consumer financing has moved from a niche checkout option into the mainstream of seasonal shopping, even for relatively low-ticket categories such as costumes and decorations. For retailers, the data suggests BNPL providers and installment options will be a bigger part of holiday promotional strategies, and that shoppers remain price-sensitive amid pressure on household budgets. The Deloitte figures also give merchants an early read on demand signals heading into the year-end season.

Why it matters：BNPL is spreading into low-ticket seasonal categories, a sign that installment financing is becoming a standard part of retail checkout economics.

Key points

  • Halloween budgets are increasing this year, per Deloitte.
  • One in five shoppers plans to use BNPL or other financing.
  • The data covers holiday and seasonal shopping behavior.

Sources (original reporting)

More stories from this day