Lacoste Shows Sport-to-Fashion Sneaker Hybrids for Spring 2027
· Retail & E-commerce · France
Lacoste's Spring 2027 show in Paris featured footwear blending traditional athletic silhouettes with fashion-forward design, with Venus Williams attending. The presentation signals Lacoste's continued push at the intersection of sportswear and fashion.
Why it matters:Sportswear brands are leaning on fashion credibility to lift footwear margins beyond performance categories.
Key points
- Footwear mixed athletic shapes with fashion-forward styling.
- Venus Williams attended the show.
- Shown during Paris Spring 2027 fashion week.
Sources (original reporting)
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