Tom Cruise's 'Digger' Opens Soft as Star and Del Toro Defend It

· Entertainment · United States

Alejandro G. Iñárritu's Warner Bros. release 'Digger' is struggling in its opening weekend, the lowest debut for a Tom Cruise film since 2007's 'Lions for Lambs.' Cruise posted that he is 'so proud' of the film, Guillermo del Toro called it 'daring, bold and cinematically complex,' and new marketing leans on international critics' praise.

Why it matters:The film's performance affects Tom Cruise, the director, Warner Bros., and theaters, and tests the economics of original non-franchise films with star power.

Key points

  • Cruise said on Instagram he is 'so proud of what we created.'
  • 'Digger' is Iñárritu's R-rated black comedy for Warner Bros.
  • The new ad highlights international critics' praise rather than U.S. reviews.

Sources (original reporting)

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