Cato to close 120 stores as Revolve launches magazine

· Retail & E-commerce · United States

Specialty apparel brand Cato is accelerating store closures, with 120 locations set to shut. Meanwhile, Revolve launched a print magazine to deepen engagement with shoppers.

Why it matters：The moves show diverging retail strategies: legacy chains shrinking physical footprints while digital-native brands invest in new media to build loyalty.

Key points

  • Cato is closing 120 stores.
  • Revolve debuted a print magazine.
  • The publication aims to connect more deeply with shoppers.

Sources (original reporting)

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