Lilly signals aesthetics push and launches LillyDirect in Australia

· Health · United States · Australia

Eli Lilly is looking to enter the aesthetics business and acquire drugs for skin aging, skin diseases, body shape and hair conditions, according to a new job posting. Separately, Lilly is launching LillyDirect in Australia to deliver Mounjaro directly to patients, bypassing local pharmacies and drawing criticism from doctors and pharmacists.

Why it matters：Lilly is extending its metabolic franchise into new categories and new distribution models, which could pressure pharmacy channels and push rivals toward similar direct-to-patient strategies.

Key points

  • A job posting indicates Lilly plans to acquire drugs in skin aging, body shape and hair.
  • LillyDirect will ship Mounjaro straight to Australian patients' doors.
  • Local Australian doctors and pharmacists are unhappy with the bypass of pharmacies.

Sources (original reporting)

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