Ford US sales fall 6.6% in Q3 as it leans on trucks

· Automotive & EV · United States

Ford reported a 6.6% decline in US third-quarter sales, offset partly by rising production and sales of its profitable F-Series pickups as it recovers from a costly supplier disruption. The results came as Hyundai-Kia gains ground in the US market.

Why it matters：Ford's reliance on trucks to offset softer overall volumes shows how legacy automakers are defending share against Hyundai-Kia, with the supplier disruption revealing lingering supply-chain fragility.

Key points

  • Ford's US sales fell 6.6% in the third quarter.
  • F-Series pickup production and sales are rising as the company recovers from a supplier disruption.
  • Hyundai-Kia posted surging US sales in the same period.

Sources (original reporting)

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