Ex Nihilo Paris opens new flagship on rue Saint-Honoré

· Beauty & Fashion · France

Niche fragrance house Ex Nihilo Paris has opened a new 124-square-metre flagship at 326 rue Saint-Honoré, across two floors near Place Vendôme. The move returns the brand to the Paris district where it has operated since 2013.

Why it matters：Niche fragrance houses keep investing in prime physical retail as a brand-building and discovery channel, even as mass beauty shifts online, underscoring the premiumization of perfume.

Key points

  • The flagship spans two floors and 124 square metres.
  • It sits near Place Vendôme at 326 rue Saint-Honoré.
  • The brand has been present in the district since 2013.

Sources (original reporting)

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