Conagra exits Celeste pizza, reviews portfolio for more cuts

· Agriculture & Food · United States

Conagra is exiting its Celeste frozen pizza brand while reviewing its business for other brands and SKUs to cut. At the same time it plans to invest more in popcorn and meat sticks.

Why it matters：The move reflects a broader packaged-food trend of pruning underperforming brands to concentrate spending on higher-growth snacks.

Key points

  • Celeste frozen pizza is being discontinued.
  • The company is reviewing other brands and SKUs for cuts.
  • Popcorn and meat sticks will get more investment.

Sources (original reporting)

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